Vertex was participating in an open bid for conceptual development of new design for household appliances for LG. We propose two configurations of the same design of a refrigerator. We offered a two door side by side configuration, and a three door configuration with two on the top side and one drawer on the bottom. This design concept was to be implemented on other kitchen appliances, by using the same stainless steel colors and material, as well as, using the center beveled column as a design and functional element.


  • Industrial Design
  • Ideation